"why bottled?" was a proposed campaign against bottled water for the 2008-2009 Aspen Design Challenge. "why bottled?:environment" film short is only one aspect of this campaign, focusing on the destructive effects bottled water has on the Earth. I created a simple, yet vibrant, animation of a character who witnesses these effects first hand and then questions why he drank from a bottle in the first place. Intended to be screened on TV and advertised across multiple platforms from small mobile devices to LED sports-stadium screens, it aims to generate public awareness of the water crisis and bottled water as its biggest contributing factor.