HP Folio | Airports, Chicago Transit
Added on 26 Jan 2017
Watched
3,314
times
HP introduced on-the-go consumers to Folio, their latest Ultrabook, through this DOOH campaign promoting its long lasting battery life. We partnered with OMA and twofifteenmccann to launch the interactive game in three top airports and at the Clark and Lake Transit Station in Chicago. The oversized interactive displays invited travelers to participate in a one or two player version of the game and race to fight for power outlets. Via multi-touch interaction, participants were challenged to tap the outlets before they were taken by a plug.
COMENTARIOS
Tu cuenta no posee avatar
Para continuar con la publicación del comentario, por favor selecciona un avatar temporal:
Confirm
Algo ha ido mal, por favor vuelve a intentarlo.
Or
Subir a la Cuenta Y8
Cancelar